Digital Strategist

Digital Strategist
SPHS-Marketing-Media Relations

The Digital Strategist will:

• Develop and implement digital marketing campaigns and strategies in support of goals across Saint Peter's Healthcare System.
• Plan, create and execute paid and organic social media content, integrating specific platform strategies and best practices.
• Oversee online reputation and community management.
• Analyze and interpret data to determine campaign success and optimize strategy.
• Research new digital marketing and advertising trends to test and integrate tactics into strategy.
• Provide expertise in overall marketing campaign planning as it pertains to social media and digital strategy.
• Collaborate with internal stakeholders to support interdepartmental digital marketing needs and ensure brand continuity.
• Manage marketing communications across digital screens, such as screensavers and digital bulletin boards, throughout health system locations.

Requirements:

• B.A. degree in communications, marketing, or related field. Digital marketing experience preferred.
• Minimum two years of experience in a marketing and/or advertising role.
• Requires substantial level of interpersonal skills and ability to communicate effectively with a wide range of customers.
• Experience working with Meta and Canva preferred.

Grade 122